As part of Hello Kitty’s 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Mimoco, creator of the MIMOBOT® line of contemporary character-based USB flash drives. The collaboration will transform SANRIO® characters into MIMOBOT designer flash drives, debuting in early September with multiple Hello Kitty x MIMOBOT designs produced and released in time for the pop icon’s 35th Anniversary on November 1st.

The MIMOBOT flash drives will also be bundled with the mimoDesk™ personalization suite of SANRIO-themed wallpapers, screensavers, icons, and avatars, as well as videos and other digital surprises.

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